EDIFITS specializes in creating clear, engaging videos for insurance providers to help employees better understand complex benefits and increase enrollment rates.
Their videos performed well but were limited to English. Reaching new audiences or regions meant either expensive new shoots or settling for generic, less effective alternatives.
With LipDub AI, they were able to transform their existing videos into scalable, multilingual, and highly personalized assets—driving revenue growth, improving brand perception, and significantly reducing production costs.
Without a way to repurpose and adapt existing content, EDIFITS growth was capped by time, budget, and production capacity.
The team evaluated several AI dubbing solutions, including avatar-driven and generic lip-sync tools. While some handled basic use cases, none delivered the realism, flexibility, or control needed to maintain the quality and performance of their existing content.
LipDub AI allowed them to:
Most importantly, the product fits into their existing workflow, enabling them to experiment, iterate, and scale without heavy onboarding or services.
LipDub AI changed how the team used their existing video content, turning individual explainer videos into a scalable system they could adapt, personalize, and reuse across customers and regions.
How LipDub AI delivered value:
This shift allowed the business to move from producing one-off videos to operating a scalable, productized platform for personalized benefits communication.
See how LipDub AI helps teams repurpose, personalize, and scale video content
