lipdub.ai

Washington Square Films needed to localize a high-profile TV commercial featuring A-list talent, filmed live at a major sporting event with no option for a reshoot. Traditional dubbing would compromise realism, and VFX-heavy post-production wasn’t feasible within the timeline or budget. Using LipDub AI, the team delivered localized versions in days, preserved the emotional authenticity of the original performance, met every deadline, and avoided months of additional work.

“We needed a creative and flexible solution that could suit our budget and demanding post-production schedule.”

Washington Square Films,

Production Team

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The Challenge

Only one chance to capture footage: The commercial was shot live, with no option to reshoot for different languages..
Traditional dubbing wasn't convincing: Unnatural voiceovers would be especially noticeable with well-known talent.‍
VFX was too slow and expensive: Previous localization projects relied on manual mouth animation, requiring significant time, labor, and cost.

The brand needed to localize the ad fast and make it feel just as real in every market.

“We were fortunate to have found LipDub AI in our preparation stage before the shoot, so we knew we had something cutting edge to fall back on.”

Washington Square Films,

Production Team

The Adoption

With a live production, limited post-production time, and no margin for visual inconsistencies, any solution would need to deliver broadcast-ready results without introducing new risk.

After testing multiple tools, LipDub AI stood out for three clear reasons:

Superior realism: The output held up in close-ups and expressive moments, preserving performance and credibility even with recognizable talent.
Speed: Multiple localized versions of the commercial within days of providing the original footage and audio takes‍
Affordability: Compared to traditional VFX pipelines, LipDub AI offered a far more cost-effective path to localization without sacrificing quality.

“In the very recent past, this would have required a team of VFX animators painstakingly building models and replacing mouth movements by hand, eating up time & money.”

Washington Square Films,

Production Team

The Solution

LipDub AI made it possible for the team to deliver studio-quality localized video faster and at a fraction of the cost of traditional approaches, without compromising visual integrity.

How LipDub AI fit the workflow:

Preserved visual quality without requiring a reshoot
Avoided the uncanny valley, even during expressive facial performances
Delivered multiple language versions within days
Removed the need for manual VFX dialogue replacement‍
Integrated cleanly into the existing post-production workflow

“This would’ve taken months. Instead, we had fully localized deliverables ready to ship in days — and we’re excited to imagine how much more streamlined the process will be once it’s part of every editor and VFX artist’s workflow.”

Washington Square Films,

Production Team

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Measurable Results

+1.6M views

on the localized “Walkers” version of the ad

Months saved

by replacing VFX workflows with LipDub AI

0 Reshoots Required

despite live production and multi-language delivery

5× Faster Localization

compared to traditional VFX-based dialogue replacement workflows

Higher employee engagement and enrollment

Clearer, more relevant videos led to better outcomes for end users

Washington Square Films,

Production Team

From Live Shoot to Global Launch in Days

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“We needed a creative and flexible solution that could suit our budget and demanding post-production schedule.”

Washington Square Films,

The Challenge

“We were fortunate to have found LipDub AI in our preparation stage before the shoot, so we knew we had something cutting edge to fall back on.”

Washington Square Films,

The Adoption

“In the very recent past, this would have required a team of VFX animators painstakingly building models and replacing mouth movements by hand, eating up time & money.”

Washington Square Films,

The Solution

“This would’ve taken months. Instead, we had fully localized deliverables ready to ship in days — and we’re excited to imagine how much more streamlined the process will be once it’s part of every editor and VFX artist’s workflow.”

Washington Square Films,

Measurable Results

+1.6M views

Months saved

0 Reshoots Required

5× Faster Localization

Higher employee engagement and enrollment

Washington Square Films,

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